New York Post and Adicio Launch NYPDrive

The New York Post, the seventh largest newspaper in the nation, and Adicio, the Internetís leading developer of web-based classified advertising solutions, today launched NYPDrive, a new automotive software platform featuring the most powerful tools in online automotive classifieds.

NYPDrive (www.nypost.com/drive) makes it possible for car buyers to research, compare and configure new vehicles prior to making a purchase. The Vehicle Configurator feature allows buyers to specify a carís make and model, then choose trim, options and colors. The Vehicle Comparator feature allows buyers to compare features, advantages, photos and colors for up to nine vehicles. Buyers can also view gallery photos and 360 degree video of the cars they want to buy.

For those who want to research what car best suits their needs without leaving the house, NYPDrive offers full access to New Car Test Drive vehicle reviews and Edmundís reports for true market value pricing, unbiased car reviews, ratings, and expert advice. Once theyíve made the decision on which vehicle to buy, buyers can receive price quotes and be directed to local dealers.

Buying and selling a used car is made simple on NYPDrive with Adicio software. Buyers can easily search among thousands of autos for pre-owned vehicles by make/model, body style or budget (price or monthly payment). Sellers can post car ads with a few mouse clicks.

ìThe Adicio software streamlines consumer shopping and makes it easier for NYPost.com car buyers to select a vehicle, receive price quotes, and be immediately directed to dealers and car sellers,î says Terry Baker, VP, Sales and Marketing, Adicio.

ìThe New York Post selected Adicio so we could maintain our brand, integrate our online automotive classified advertising offerings, and provide consumers and advertisers with the highest performance tools,î said Michelle díAlmeida, VP, Classified Advertising, New York Post.

Key features in NYPDrive include:
Decision-Making Tools ñ To assist site visitors in their purchasing decision, Adicio gives them the ability to create and configure their ideal car with the Vehicle Configurator feature. This allows prospective buyers to find their ideal car by giving them the option of searching by make and model, car type, or budget, and then receive a quote from the seller.

Premium Advertising ñ Advertisers can grow revenues through premium advertising spots (such as Featured Dealers and Spotlight Ads), which increase page views, click-throughs, and ad responses.

Exceptional Auto Searching ñ Adicioís comprehensive searching capabilities allow site visitors to search by either full text, keywords, or via drill-down menu and select from criteria such as Make, Model, Year, New, Certified Pre-Owned or Used.

Detail Page ñ Adicioís user interface was designed with high functionality in mind. When site visitors select a car to preview, they are presented ad details such as Year, Make, Model, Price, and Mileage, all of which can be printed in a printer-friendly format. Site Visitors are also able to view multiple photos of the actual car before contacting the seller to schedule a test drive or request a quote.