New-look corporate site for MRL Group

By Nadia Owen, 4MAT Business Communications Executive

Adhering to their highly specialised approach to recruitment, MRL Group have recently launched their brand new website, which serves each of the niche industries they work within. This new-look site continues to distinguish them as a high-end international executive search consultancy with a corporate look and global feel.

With numerous offices spanning the globe, MRL covers various industries including Technology, Finance and Energy. Designed by 4MAT, this website has three interfaces, one for each of the sectors into which they recruit, with each site accessible from the Groupís corporate interface. The information architecture has tailored the candidateís online experience, streamlining the websiteís appearance and composition. The new structure encourages users to click to their preferred industry, and once there, remain within that interface, which is loaded with industry-relevant information. ìWe wanted to create a web presence which was more than the typical online jobs board but something which reflects our highly targeted, international and consultative approach to recruitment,î says David Stone, Chief Executive of MRL Group. ìOur new online presence not only reinforces these values but the tailored approach is already a great success with clients, candidates and our own staff, driving a large amount of qualified enquiries into the business.î

Built using 4MATís dotVacancy3 technology and integrated with Microdec Profile, this website presents as a complete package with great functionality. It is content-rich with relevant news articles, industry insights and opinion, and also takes advantage of social media marketing by utilising social bookmarking options. The website is visually sophisticated yet easy to use, offering quick-apply options, candidate login areas and dedicated RSS feeds. An information portal as well as a recruitment website, MRLís website has a multilingual aspect, whereby certain pages are translated into German.

Presenting a visual manifestation of their ìRecruiting Excellenceî strapline and reinforcing their international brand, MRLís modernised website has a distinct corporate face, propelling them into the future as industry experts with a global appeal.

Looking for a website thatís unlike the rest of them? For more information about 4MATís bespoke web design solutions, please visit www.4MAT.com or call 0207 247 9494.

www.mrl-group.com