New Jobsgopublic Advertising Network Partner - Colourful

Colourful partnership with Jobsgopublic
Success in a fast moving technology industry in todayís economic climate demands innovation, quick thinking and a distinct approach. Jobsgopublic have looked to cement themselves as the leading player in the online public sector recruitment industry by bolstering their advertising network with the introduction of Colourful Jobs, found at www.iamcolourful.com. The Colourful site will give added dynamism to the strong Jobsgopublic advertising network which is fast becoming the preferred option for the most diverse jobs seeking audience in the UK.

The Colourful offering
Public service employers need to attract and recruit a diverse workforce that reflects the communities they serve. This is always challenging and more so if you want to reach a quality, skilled & professional audience. Jobsgopublic recognise this key aspect of the public sector psyche and are tailoring aspects of their network to suit it. The Colourful website currently reaches 400,000 unique users a month. 62% of the Colourful audience are African/Caribbean, 60% are ABC1 with an average age of 25 . In conjunction with Jobsgopublic, Colourful has experienced a relaunch recently in the form of new high profile personnel and thorough research of their current audience. A recent survey has shown that the Colourful audience is highly educated (66% with NVQís or higher) and contains a large proportion of active public sector workers (64% in the public and third sector), both variables that will excite public sector employers. With these findings in mind Colourful is destined to become an important part in the Jobsgopublic advertising network.

Extra impact
Colourful also brings with it a radio aspect. Colourful radio currently attracts over 25,000 listeners a week and is growing rapidly. Research has shown that cross-platform advertising is highly effective. The radio aspect of the Colourful platform is thought to increase their website visitor traffic by up to 28%. Colourful is the first member of the Jobsgopublic family to possess a radio element, adding to its and the networks appeal and reach. So as Jobsgopublic navigate the stormy economic water of 2009, they will do so safe in the knowledge that they offer the public sector the most diverse job seeking audience in the UK, a claim only made stronger by the inclusion of www.iamcolourful.com to their advertising network.