There’s nothing covert about HR Marketer’s new HRintelligence service, the first online business intelligence tool specifically for the human resource industry. It tracks and reports editorial and advertising placements in the major HR industry trade publications for all HR service providers and organizations.
While HRintelligence will initially track the major HR, employee benefit and broker trades, the number of publications covered will continually increase. Fisher Vista, LLC, the parent company of HRmarketer.com, is making the new service available to active subscribers of www.HRmarketer.com, the No. 1 online marketing and public relations service for companies selling to human resource executives, benefit consultants and brokers.
The HRintelligence database includes detailed information on editorial placements and advertisements for every HR service provider and organization mentioned in each tracked publication -- including company name, publication name, issue date, page number and article name (for editorial placements). Subscribers to HRintelligence may search the database by a variety of criteria and/or set up email alerts to be notified when their company, their competitors, or any keywords they select show up in the major industry trade publications.
ìFrom the day HRmarketer.com opened its doors in 2002, our clients have asked for a business and competitive intelligence tool that monitors which companies and topics are receiving the most media coverage and who are the top advertisers,î says Christy Parsons, director of resource development at HRmarketer.com. ìHRintelligence helps companies track their PR success, craft more newsworthy press release topics, monitor competitor activity, and also help employers monitor the effectiveness of their employment branding initiatives. Lastly, it provides critical benchmarking data for anyone interested in the increasingly important field of human resources.î
Individuals interested in learning more about HR Marketer or HR Intelligence may visit:
Mission Possible: New HRintelligence service tracks media and advertising placements
New HRintelligence service tracks media and advertising placements for human resource service providers, monitors workforce coverage
