More than 220,000 graduates and students visited Milkround.com in November 2010 – around 11,500 daily – in figures just confirmed for one of the leading graduate recruitment websites.
In its annual November ABCe audit, visits to Milkround.com increased by 6,745 on the same period in 2009. Page impressions were up by more than 22,000 to 2,090,471.
The figures cap off a successful 2010 for Milkround.com which included a refreshed website and new logo backed by a national advertising campaign in The Times.
ABCe audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims. The figures independently verify Milkround.com’s traffic figures to industry agreed standards as set by JICWEBS*.
The ABCe certificate issued for November 2010 confirms:
· Visits: 429,230 (up 6,745 on November 2009)
· Unique Browsers: 222,468 (up 349)
· Page impressions: 2,090,471 (up 22,302)
Milkround Online General Manager Jenni Joplin said: “I'm delighted to see Milkround.com confirmed as more popular than ever among students and graduates. The increases to Unique Browser numbers and Page Impressions in November 2010 compared to 2009 is a fantastic achievement that rewards all the hard work that went into the launch of our new website last September. We remain committed to ensuring Milkround.com remains the number one destination for students and graduates looking to shape their careers with further developments coming in 2011.
We're also continuing our drive for quality candidates from all disciplines to ensure our exclusive database of more than 700,000 students and graduates remains a crucial talent pool for graduate recruiters.
Richard Foan, Managing Director of ABCe said: “ABCe audited figures continue to provide the online media industry with an important tool to support advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online.”
The certificate can be viewed at: http://www.abc.org.uk/Certificates/17359683.pdf
