Already widely acknowledged as one of the UK’s leading
European IT recruitment specialists, Michael Bailey Associates (MBA) decided to
further entrench this reputation by embracing multilingual functionality in
order to launch a brand new trans-euro website, powered by recruitment web
specialists 4MAT.
Sourcing and supplying staff both in and beyond the British
shores, MBA’s offices can be found in France, Germany, Belgium, Switzerland and
Holland. Each site now has its own interface, with the Swiss and Belgium sites each
having two due to the prevalence of two languages in each country. Furthermore,
each interface will be fully optimised in order to rank on the international
search engines, thereby fully enabling candidate and client accessibility to
the site that is linguistically and subjectively relevant to them. This
pan-European search engine optimisation forms part of a larger digital
marketing campaign that 4MAT will be undertaking as part of their ongoing
service to MBA.
Conscious of the different audiences MBA are catering for,
the website adopts a clean navigational style alongside a universally appealing
design. This design carries through into the candidate community area to ensure
continuity and ease of understanding.
“Whilst many of our competitors have had to reduce
overheads in 2009, we have adopted a new website that better suits our
multinational clients and candidates,” commented Mike Garlick, MD of MBA. “We
have streamlined our approach to recruitment and the new website will ensure
new clients and candidates can be supported. This year we have invested in our
marketing function to continue our best practice approach to recruitment.”
