Lloyds TSB commerical finance extends its team

Lloyds TSB Commercial Finance recently appointed Keith Bennett as Business Sector Manager. Keith will be responsible for managing the direct marketing, PR and sales lead generation for the Business Sector, including CashFriday, the recruitment specialist division of Lloyds TSB Commercial Finance.

Keith is no stranger to Lloyds TSB Commercial Finance and has been with the company for over eight years. Before his appointment, Keith worked for Alex Lawrie Factors (Lloyds TSB Commercial Finance) as an IT product Specialist ensuring both the Staff and Client IT expectations were met.

Commenting on his new position Keith said: my initial aim is to maintain Lloyds TSB Commercial Finance’s reputation as the UK leader in asset based lending. Lloyds TSB Commercial Finance is such a proactive company that operates in a very cutthroat industry, therefore, we are always looking to enhance and develop new products to benefit our clients. I am currently heavily involved promoting our newest ’Debtor Protection’ offering. We are one of the first to offer this type of product alongside our current Factoring product - making us the most attractive companies for ’One Stop’ asset based lending.

Keith has big plans for the CashFriday offering: The recruitment market is very competitive, both in terms of margins and its continual growth arising from a constant flow of ambitious start-ups. My role is to further promote the services of CashFriday by strengthening the communications between our clients and ourselves and to promote the CashFriday offering to the rest of the sector. The relationship between CashFriday and Lloyds TSB Commercial Finance means that clients can benefit from our one-stop shop approach, giving them a range of solutions from a single provider.

When not attending meetings, approving the latest ad campaign or strategising on how to improve products and services, Keith who lives in Edgworth, Bolton enjoys spending time with his family and playing a ’social’ round of golf.

For further information on Lloyds TSB Commercial Finance contact 0800 55 00 22 or visit their website: