Keep it short and use more than one communications channel. This is the corporate responsibility communications strategy of Lloyds TSB, the financial services group.
Its 24-page 2004 corporate responsibility report aimed at UK opinion formers is published today in print and pdf. The report is supported with corporate responsibility policies published online and an eight-page customer leaflet will be available in branches. Lloyds TSB employees can read an edited version of the report on their intranet site.
Order the report from: mailto:corporate.responsibility@lloydstsb.co.uk
Download the report at:
Lloyds TSB 2004 corporate responsibility report
Order the report here
