Karen Paterson to Discuss Funding SaaS Businesses Despite Recession at SIAA OnDemand Europe

Patersons HR and Payroll Solutions, a leading global HR and payroll software and services business delivering expert solutions to clients in more than 160 countries, announced today that CEO Karen Paterson has been selected to be a distinguished panelist at the Software & Information Industry Association (SIAA) OnDemand Europe conference. The event will be held Tuesday 9 June through Wednesday 10 June, 2009 at Hilton Amsterdam, Amsterdam, Netherlands. Paterson will share her experience and expertise in raising venture capital during ìFunding and Scaling a SaaS Business,î which will be p! resented Wednesday, 10 June from 10:45 to 11:30 a.m.

Many people expect that the turbulent economy will accelerate the growth of cost-efficient software as a service (SaaS) solutions, but the economy will also make SaaS companiesí quests for funding more difficult. Despite the challenges, Paterson was able to secure $30 million of Series A funding from top-tier venture capitalists Rho Ventures in December. During ìFunding and Scaling a SaaS Business,î she will discuss her experiences in obtaining this impressive amount of funding at a time when many companies were losing funding and large corporations were seeking government bailouts.

ìI am delighted to discuss such a timely topic with my peers. Those who view the recession as an opportunity can have great success. Many formidable companies were founded or strengthened during the Great Depression because they saw opportunity where others did not. SaaS solutions can save companies a good deal of money and thus these companies are better positioned, not to just ride out the recession, but to prosper,î commented Paterson.

For more information about this event, please visit http://www.siia.net/ondemandeurope/2009/.