JWT Affiliates with G2G

JWT Specialized Communications, one of the worldís leading specialty marketing communications companies, has formed an affiliation with G2G, an interactive communications agency located in suburban Boston, Massachusetts.

G2G has over 11 years of online media design and marketing experience, with a special focus on the world of higher education. ìWe understand the complex strategic objectives that educational institutions face and the multitude of audiences they must address online,î said Andrew Child, co-founder and principal of G2G. ìWeíre very proud to be able to combine our knowledge of this sector with the world-recognized interactive and branding expertise of JWT.î

ìItís a winning combination of talents,î said Ben Klau, Senior Partner at JWT Specialized Communications and Director of Interactive Solutions. ìHigher education administrators and faculty can take advantage of G2Gís experience and success advancing their specific communications goals, and at the same time have the benefit of JWT Specialized Communicationsí pioneering work in the area of brand management through the innovative use of interactive media.î

G2G will continue to operate under the leadership of Andrew Child, whose creative and strategic work for institutions such as Boston College, University of Virginiaís Darden Business School, Hamilton College, Dominican College, Goucher College, MIT and the Baltimore Collegetown Network has frequently been recognized by CASE, the Council for Advancement and Support of Education.