Just Text Me: The Growth of Global Mobile Marketing

Speaker Profile for Online Recruitment Expo 2006
Louis Vong, Vice President, Interactive Strategy, TMP

* Get a glimpse into the mobile marketing marketplace and the strong implications it holds for recruiting

* Learn how you can use new innovative strategies with emphasis on the latest technologies and tools to build dynamic and immersive brand experiences

Back in the good old days when we needed something from our colleagues weíd simply say - send me an email. Today, that old phrase is being replaced by text messaging and mobile marketing. With new technologies and enhanced content, the mobile phone has become a multimedia communications tool and entertainment center. In this session youíll get a glimpse into the mobile marketing marketplace and the strong implications it holds for recruiting.

Louis is a 12 year veteran of the advertising and marketing industry. He first cut his teeth in the agency world at DDB Seattle back in the 90ís before joining a small creative boutique agency called Austin Knight. Austin Knight was one of the few early adopters of interactive development for talent attraction in the mid 90ís before being acquired by TMP Worldwide. In Mr. Vongís current role he is responsible for setting the vision and direction of TMP Interactive, working closely with clients to deliver new innovative strategies and emergent thinking with emphasis on utilizing the latest technologies and tools to build dynamic and immersive brand experiences. Mr. Vong is also a member of TMP Labs. TMP Worldwideís internal RandD think tank, tasked with development of next generation recruiting strategies and tools. He serves on the Board of Directors for the Professional and Technical Diversity Network and is a member of multiple local grassroots recruiting organizations in Seattle, WA.

To view the full list of the Online Recruitment Expo speakers