Jobsite.co.uk today announces that its exclusive partnership with leading national commercial radio station Absolute Radio (previously Virgin radio) is proving a resounding success. One of the first brands to partner with the newly re-branded Absolute Radio, the new Jobsite campaign features a series of weekly career podcasts featuring advice from some of the UKís leading employers, career counsellors and life coaches. In the first week of launch, the new podcast series entered the iTunes business and career chart at number 8, helping to attract even more downloads.
The podcasts, which are available to listen to and download from Absolute Radio, Jobsite and iTunes include advice on negotiating a payrise, writing an effective CV, preparing for interviews and handing in your notice. The podcast series is promoted on air using 60 second editorial spotlights played 20 times throughout each week to promote to Absoluteís 912,000 listeners. The campaign is also supported by traditional 30î advertising spots premiering the new Jobsite radio campaign featuring UK acting talent Max Beesley.
The Absolute Radio partnership is part of Jobsiteís new 15 million brand campaign comprising of TV, radio, print and online advertising. Launched early October, the campaign has seen phenomenal initial success with a 201% increase in registrations, 109% uplift in searchable CVs and a 31% boost in applications after just two weeks.
Keith Potts, CEO of Jobsite comments; ìOur partnership with Absolute Radio is an integral part of our brand campaign as it helps to introduce Jobsite to a new audience, offering them vital advice on how to go about finding the right job for them. Itís fantastic to have launched into the Top 10 of the iTunes chart and proves there is a genuine need for clear, practice advice on how to go about finding a new job. Our new partnership with Absolute moves beyond traditional advertising and through our unique content lets us really demonstrate to potential jobseekers that Jobsite is committed to making it easier to find a new job and dedicated to looking on their behalf.î
Jobsiteís new radio partnership proves an Absolute success
New Jobsite & Absolute Radio career advice podcasts enter iTunes chart at number 8
