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Stuart Gentle Publisher at Onrec

JobServe unveils new Pay per Click advertising product

JobServe has announced the introduction of a flexible new pay per click product offering called SmartAds

SmartAds will enable recruiters to reach new candidates while maximizing the impact of the budget they have available.

SmartAds is a pay for performance product that lets recruiters promote their job listings and company alongside relevant job search results. This allows advertisers to reach the right audience at the right time.

SmartAds is a self-service product through JobServeís quick and easy ecommerce gateway, Recruiters are able to setup advertisements focused on keywords or phrases within minutes.

In the competitive and fast moving online advertising industry it is important to deliver results. JobServeís advantage has always come from listening to what customers want and using the feedback to design new products and services that help recruiters be more productive.

Discussing SmartAds, Peter Tuttle, JobServeís President (USA) said ìWhen candidates search for jobs, JobServeís matching technology always lists recruitersí advertisements in order of best match to the job seekerís requirements. But some of our customers wanted to target their job advertisements to a specific group of candidates and SmartAds gives them the tool to do so.î

In these tough economic times it is more important than ever that businesses think about how effective an advertising medium is, JobServe is showing real initiative by investing in new products and services, SmartAds will really help strengthen JobServeís competitive edge.

ìWe chose the pay for click model made popular by Google as, in these difficult economic times, recruiters need to ensure they get the results they pay forî, Peter added.