The Whatjobsite Approved Website Kitemark is an initiative developed by the online recruitment help and advice website, whatjobsite.com, that aims to help direct employers and less-expert recruiters choose quality job boards on which to advertise their vacancies.
“While there are over a thousand job boards in the UK, too few offer a quality advertising option for direct employers,” says Karl Schweppe, Managing Director of whatjobsite.com. “Many job boards do not meet basic website and company legislation; others are opaquely owned and operated by recruitment agencies; others advertise only recruitment agency jobs; many are Zombie job boards that maintain the appearance of being vibrant job boards by pulling jobs from the job posting services. What they all these sites have in common, however, is that they offer a poor advertising option for employers.”
Working with leading job boards in the United Kingdom, whatjobsite.com has established criteria that independently assess and evaluate a job board as an online recruitment advertising option for employers. The criteria look at job inventory, candidate traffic, products and service, pricing policy and legal compliance amongst other things. Only job boards that meet these criteria are awarded the Whatjobsite Approved Website Kitemark.
“For an employer, job board advertising is an all or nothing affair,” says Karl Schweppe. “If an employer advertises on a poor quality job board they waste both their time and their money. Even worse they are left with a vacancy they still have to fill. Choosing the right job board is, therefore, crucial to their online recruitment success. Our goal with the Whatjobsite Approved Website Kitemark and with our partner sites is to offer a mark of trust and confidence that helps employers choose better job boards to advertise their vacancies.”
Already many leading generalist and niche job boards are participating in the scheme. Lee Biggins, MD of CV-Library comments, “The Whatjobsite Approved Website Kitemark is a great initiative and we are delighted to have been announced as an approved site. The Kitemark allows direct recruiters to find a quality job board much more efficiently. Unfortunately, the recruitment industry is inundated with job boards that do not meet industry standards; the Whatjobsite Kitemark immediately recognises a high standard of job board for direct recruiters.”
Gavin O'Meara of FEcareers.co.uk comments, “It can sometimes be a daunting task for employers to sift through the many thousands of job advertising sites that are out there. Employers want to quickly identify which job advertising site will provide them with value for money, high quality candidates and fast results. We really welcome the Whatjobsite Approved Website Kitemark and believe this will be very useful to employers in choosing the most appropriate platform to advertise their vacancies. ”
Karl Schweppe adds, “The cost-effectiveness and efficiency of quality job boards should ensure that they become the default recruitment advertising channel for employers in the years ahead. But this will only happen if such employers can have trust in a quality product. We hope the Whatjobsite Approved Website Kitemark goes some way to helping employer recruiters identify quality sites and, perhaps more importantly, grants them trust and confidence in the wider job board sector.”
To find out more about the Whatjobsite Approved Website Kitemark, visit www.whatjobsite.com/kitemark.php
