ITV integrates Yahoo! search on ITV.com

Yahoo! UK & Ireland Ltd., a wholly owned subsidiary of Yahoo! Inc.,today announced an agreement with ITV, the UKís biggest commercial television network to provide search technology, sponsored search and contextual advertising on ITV.com.

ITV.com users visiting sites such as itv.com/soaps, itv.com/motor, itv.com/football, dedicated programming websites for Iím A CelebrityÖGet Me Out Of Here! along with other sites within ITV Onlineís portfolio will benefit from a Yahoo! Search box at the top of each page on the website. Visitors to the site will be able to search the wealth of content within the ITV.com website or extend their search to include the World Wide Web, including image, video and news content.

In addition to Yahooís Search box, the site will also display Overtureís sponsored search listings on both the search results page and throughout the ITV.com site as contextual advertising.

ìWe are pleased to be working with ITV, one of the UKís biggest media properties,î said Rob Jonas, Head of Business Development, Yahoo! Search, UK & Ireland. ìThis agreement demonstrates the growing strength of our search technology, as well as our commitment to work with partners to deliver compelling search user experiences. This should be the first of what we hope will be many agreements with popular online properties.î

Commenting on the deal, Jeremy Rosenberg, Online Sales Account Manager at ITV Sales said: ìThe ITV integrated search partnership with Yahoo is the first time ITV.com has fully embraced all elements of search functionalities. The integrated approach will be setup within the look and feel of each ITV section and searches will be tailored to our user profile and habits to ensure optimisation and relevancy. ITV are looking forward to building the partnership with Yahoo and to look at other opportunities.î

In addition, Yahoo! will also include all of ITV.comís diverse and continually changing online content through its content acquisition programme. This will ensure that Yahoo! UK & Ireland users will benefit by being able to easily find, for example, comprehensive online information about their favourite TV programmes from Coronation Street to Who Wants to Be a Millionaire?