Reputable online casino operators use many innovative strategies and techniques to help their websites stand out from the crowd.
Not only do they have to attract new players, but they also then need to retain those players who sign up by offering the highest levels of security, top-notch player support methods and unrivalled customer service, and generous bonuses and promotional offers with both fair and realistic wagering requirements, and much more.
Here is a closer look at how some online casinos stand out from their rivals.
What makes some online casinos stand out from their rivals?
In the modern world, trust and security at a website are paramount for players, especially when players’ personal information, preferred payment method details, and money are stored on those sites.
This is why today’s best online casinos must be protected by high levels of Secure Socket Layer (SSL) encryption. They must also be owned and managed by reputable names from the iGaming industry, and they MUST be licensed by at least one mid to top-tier licensing authority.
To really stand out from the crowd, it helps to be licensed by the Gambling Commission in the United Kingdom or by various other trusted licensing authorities, such as:
- The Gibraltar Regulatory Authority
- The Malta Gaming Authority
- The Pennsylvania Gaming Control Board
- The Michigan Gaming Control Board
- The Alcohol and Gaming Commission of Ontario
- The New Jersey Division of Gaming Enforcement (NJDGE)
These are just some of the most trusted licensing authorities. There are many more in various other well-regulated jurisdictions around the world.
When an online casino operator has obtained a license from one of these trusted authorities, it means the website can be trusted and that the operator has been through a strict vetting procedure before being given a license.
Games & software
The best online casinos that stand out from the competition are the ones with online roulette and other traditional table & card games and online slot machines from more than one market-leading software provider/game development studio.
Online casinos that maybe only have games from one or two lesser-known providers or games from companies that nobody has ever heard of don’t tend to last in the business for very long.
You will find that reputable online casinos today only have games from well-established, multi-award-winning iGaming software providers and that these games tend to have above-average RTP % (Return to Player percentage) payout rates.
The games produce fair and realistic outcomes and don’t cheat players in any way. There are often 2,000 or more fast-loading games to choose from to suit all types of players.
A reliable online casino will always provide friendly, responsive, and professionally trained player support, which is usually available 24/7 and reachable via email, toll-free telephone, and live chat.
The best online casino support will never leave you waiting and will always answer your questions and resolve any technical issues you encounter in as little time as possible.
Rogue casinos that are unlicensed and controlled by untrustworthy operators will provide little or no support whatsoever and must be avoided at all costs.
Policies, terms and conditions
A reputable online casino that stands out from the crowd will always have reasonable, clear & concise policies, terms and conditions. They will not try to trick players and will have relatively low wagering requirements (aka playthrough or rollover requirements) attached to their bonuses and promotional offers.
The other thing that makes a good online casino stand out is that it must work well across a variety of Wi-Fi/internet-connected devices, including desktop and laptop PCs, smartphones, and tablets.
The websites will be easy to navigate and have a great design that appeals to a wide audience. They will also accept only the most trusted online payment methods and offer a wide range of secure and convenient ways to deposit and withdraw (e.g., digital wallets, prepaid cards, bank transfers, etc.).
They will also keep things fresh by constantly adding new games, and they will try their hardest to look after registered members by offering the occasional perks and benefits via their VIP loyalty rewards programs. There has never been a better time than now to be an online casino player.