Guru adopt new name for their online careers network

Guru have dropped the name ìLiteî to adopt a clearer message for their Online Careers Network.

Guru, the UKs largest Careers Network for the New Media, Advertising, Design and Digital sectors have adjusted their brand in order to provide a clearer message to first time clients.

Heeding the advice from their advertising agency Nexus|h, Guru adopted the decision to drop ìLiteî from the brand entirely and replace this with a description highlighting their business as an ìOnline Careers Networkî.

As part of the rebrand Guru have made improvements to their existing website with fresh content and a new domain name www.gurucareersnetwork.com.

Speaking of the changes Co-Partner Richard Hamilton had this to say: ìThis is an exciting change and is a natural progression for the service. By dropping Lite and adopting the new Online Careers Network slogan we will align our business alongside our free to use digital job board, www.gurucareers.com.î Richard then went on to say ìAt present our job board is achieving record numbers of registrations, the name change will also firm up our message with candidates who currently use our services.î

In the last 12 months adverts posted through the Guru Careers Network were viewed by over 1 million people.

Guru - www.gurucareers.com and www.gurucareersnetwork.com