Bullhorn recognized as a finalist in 2009 American Business Awards

Bullhorn, the global leader in On Demand, front office staffing and recruiting software, announced today that is has been named a finalist in two marketing categories, Interactive Multimedia and Advertising, in the 2009 American Business Awards, which are also known as The Stevies.

Bullhorn has been named a finalist in the Interactive Multimedia category for the ìWhatís Your Recruiter IQ?î campaign. The campaign, delivered initially via an email campaign, was created to more tightly align the Bullhorn brand with recruiters and invited staffing and recruiting professionals to take an online interactive test to assess their base of industry knowledge, identify gaps and spur professional development. The campaign was also later leveraged on the Bullhorn web site and in pre-show promotional campaigns. Within 30 days of the initial launch, the campaign had an ROI of 200%.

Bullhorn has also been named a finalist in the Advertising category for the ìLive in Bullhorn. And Triple Your Revenue.î campaign. The campaign, first launched in September 2008, introduced Bullhornís new messaging ìLive in Bullhorn,î and showcased a strong customer success story. The ad ran in a monthly trade publication throughout Q4 2008 and was included in several industry trade show brochures. During this period, advertising leads quadrupled.

ìBullhorn is building its brand in the staffing and recruiting industry by focusing on providing actionable value to its community of 50,000 end user and prospective customers,î said Joe Cordo, Vice President of Marketing at Bullhorn. ìThe industry is looking to its staffing and recruiting software technology providers to be strategic partners that will help them maximize the growth of their business.î

The American Business Awards are the nationís premier business awards program. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. Stevie Award winners will be announced during the annual gala on Monday, June 22 at the Marriott Marquis Hotel in New York City. Six-hundred executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Cheryl Casone of Fox Business Network.

ìDespite very tough economic conditions, many organizations and individuals continue to perform well,î said Michael Gallagher, founder and president of The Stevie Awards. ìThe results of the 2009 ABAs thus far are a testament to the resilience, creativity, and hard work of American organizations, executives, and workers.î

Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.

Bullhorn is the staffing and recruiting industryís only On Demand, integrated front office solution. Comprising email, calendaring, candidate sourcing, an applicant tracking solution, customer relationship management and job management, Bullhorn enables users to communicate and collaborate with contacts, candidates, colleagues and clients in real-time to generate, source and fill job orders, or make placements, at anytime and from anyplace. Bullhornís users include staffing and recruiting firms of all sizes, from a wide range of industries – including information technology, professional services, office/clerical and healthcare. The Bullhorn Blogger is the companyís online community where customers, partners, Bullhorn professionals and prospective customers share ideas and best practices to advance the productivity of the staffing and recruiting industry through the innovative use of Bullhornís On Demand, integrated front office staffing and recruiting software.