BrassRing strengthens executive team

Human Capital Industry Marketing Veteran to Drive Global Brand Awareness and Strategic Marketing Initiatives for Leading Talent Management Solutions Provider



BrassRing, a provider of talent management solutions, today announced that it has appointed human capital industry marketing veteran Arlene Hammel as vice president of marketing. Hammel will be responsible for supporting the companyís sales initiatives through the development of company-wide marketing programs, and will direct all advertising, public relations, marketing communications, market research, brand image and presence, product positioning, and event planning.

ìArlene joins the BrassRing team at a pivotal point in the Companyís global expansion,î said Deb Besemer, president and CEO of BrassRing. ìAs we continue to experience tremendous growth across a broad range of industries and geographies, Arleneís extensive experience in leading major marketing initiatives is certain to take BrassRing to the next level of success in meeting the recruitment needs of global organizations. She has demonstrated her expertise and passion for high-quality results at her past ventures, and we are confident that Arlene will effectively drive awareness of BrassRingís best of breed talent management solutions around the globe.î

Hammel joins BrassRingís executive team with over 20 years of marketing, sales and management experience. Prior to joining BrassRing, she served as the vice president of marketing for Genesys where she developed and executed strategic and tactical marketing communications plans that significantly increased brand awareness, and drove customer demand for a full range of human capital management outsourced and software solutions.. Previous to Genesys, Hammel served as vice president of marketing for Eliassen Group, Inc., introducing comprehensive marketing communications programs that increased both client acquisition and retention. Prior to that, Hammel was the senior vice president of marketing at Randstad North America (formerly Office Specialists), a $1.4 billion employment services company where she directed national and regional marketing activities for more than 450 branch and franchise locations in North America.

ìAs a leader in talent management solutions, BrassRing has proven its commitment to innovation in meeting the recruitment needs of its customers,î said Hammel. ìThe Companyís Workforce by Designô model for providing its customers with technology, consulting and outsourced recruitment offerings to remain globally competitive is unlike any other in the industry, and addresses the multi-faceted needs of global organizations. I look forward to working with this dedicated and experienced executive team to harness the momentum that BrassRing has attained in the marketplace to exceed all market leader expectations.î