Leading retail training and field marketing specialist Beyond The Box, is in the process of rolling out a retail training package for major retail group DSGi – a contract worth in excess of million.
Beyond The Box is tasked with delivering DSGiís latest programme, which involves staff undergoing intensive product knowledge and sales skills coaching on areas such as; Vision, Audio, Major Domestic Appliances, Computing, Sat Navs, Communications and Imaging, in order to assist the consumer decision making process.
With the initiative due to finish at the end of November 2009, a landmark figure of 500 retail staff have already successfully completed the rigorous training programme.
Chris Barrell of DSGi comments; ìElectrical purchases can often be confusing for the customer. This new training programme will equip our store colleagues with the necessary knowledge to improve customer service by enabling more informed purchase choices.î
ìThe programme has been extremely worthwhile and the improvement in staff and customer interaction is having a measurable impact in our stores nationwide.î
Christine Knott, MD of Beyond The Box elaborates; ìWe have worked closely in the past with DSGi store personnel, and we are already seeing some great results to date. It is also exciting to have extended our current team by a further 16 trainers, to meet the project demands.î
DSGi is one of Europe's leading specialist electrical retailing groups. The retail and e-tail brands include Currys, Currys.digital,PC World, Dixons Travel and Dixons.co.uk in the UK and Ireland.
For more information on Beyond The Box, and their range of services call 0845 270 6520 or go to www.beyondthebox.co.uk
Beyond The Box Roles Out Training Programme for Major Retail Group
Leading retail training and field marketing specialist Beyond The Box, is in the process of rolling out a retail training package for major retail group DSGi – a contract worth in excess of million
