Be wary of unauthorised website traffic statistics warns The IT Job Board

The IT Job Board is to provide additional service information to employers hiring IT professionals. The online recruitment specialist has registered with media industry data measurement body, ABC ELECTRONIC (ABCE), to provide monthly, independently-audited, website traffic statistics that provide organisations with accurate, objective figures on the number of potential candidates viewing their online job advertisements. The IT Job Board is also the only site of its kind to monitor application activity.

The most recent figures published show The IT Job Board has almost 400,000 unique users per month, a significantly higher number than its nearest competitor in the niche online IT recruitment sector. The IT Job Boardís statistics also drill down to reveal that 177,113 visitors clicked the ìApply Nowî button for the positions in which they were interested, which converts to around 125,000 actual job applications. Rival sites do not provide this level of detail.

Ray Duggins, managing director of The IT Job Board, states: ìThe growing popularity of job boards results in an increasing number vying for recruitersí attention and budget. But we would urge employers to be wary of the validity of statistics used to lure them. In contrast, The IT Job Boardís ABCE accreditation enables ëlike with likeí comparison, as well as instilling confidence that the figures are accurate and transparent. However, ultimately a job boardís role is to provide a client with applicants for a position ñ it is irrelevant how many visitors come to the site if none of them apply for a job. The IT Job Board has therefore gone one step further than its competitors and included this vital statistic to re-assure clients that advertising with us is the wise business decision.î

Richard Foan, managing director of ABC ELECTRONIC comments: ìIt is highly encouraging that The IT Job Board is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. ABC ELECTRONIC audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online.î

For a detailed breakdown of statistics for The IT Job Board contained in its ABC audit certificate, please call Katie George on 020 7851 8451 or email k.george@theitjobboard.com