American Family Insurance Names NAS for Recruitment Advertising

With the goal of securing one agency to handle recruitment advertising company-wide, American Family Insurance, Madison, WI, has assigned its national account to McCann WorldGroupís NAS Recruitment Communications, Milwaukee.

ìOf the 44 agencies we considered,î said Todd Straub, HR Consultant, Strategic Staffing, ìNAS presented the most complete, proactive and futuristic approach to positioning American Family Insurance as an employer of choice. We look forward to working with NAS!î

ìWeíre thrilled,î said Connie Poll, Manager NAS Milwaukee, ìto begin this partnership with American Family. Itís exciting to be working with a company in the midst of such a substantial growth period.î

ìWeíre extremely proud and excited to have this industry leader as one of our clients,î said John Stepien, President and Chief Revenue Officer of NAS. ìAmerican Family has a great story to tell. Their compelling employment value proposition will provide the basis of a strong and evolving employment brand to attract and retain A-Level Talent. We look forward to defining the scope of how this story will unfold.

American Family Insurance who recently celebrated their 75th anniversary, offers multiple insurance and financial product lines in 17 states. With over 12.2 billion in assets, they are the nationís third-largest mutual property and casualty insurer and 16th-largest property and casualty insurance company group. American Family was recently named by Forbes as one of the top employers in Madison.

Cleveland-based NAS, a leader in the specialized field of recruitment advertising with 36 offices in North America, services over 6,000 clients annually and places between 3,000 and 5,000 ads per week. NAS became a division of the New York-based McCann-Erickson WorldGroup in June of 2000.