Adicio Announces New Automotive Research Center

Adicio, Inc., today announced the launch of a new automotive research center featuring ratings, reviews, photos, videos, pricing, and cost of ownership data from some of the most respected leaders in the automotive industry. Adicio will make automotive research information from Intellichoice.com, JD Power.com, Kelley Blue Book, NADA Guides, eVox Productions and The Drivers Seat TV easily accessible in one place to clients using its automotive software platform.

This new Automotive Research Center, in conjunction with Adicioís exclusive vehicle configurator and vehicle comparator developed using Chrome Systemsí automotive data, makes it possible for car buyers not only to compare and configure new vehicles but to do extensive research prior to making a purchase.

Adicioís Automotive Research Center Includes:

IntelliChoice.comís Cost of Ownership data, which provides consumers with a complete 5-year picture of the total cost to own and operate vehicles based on make and model.

JDPower.com Quality and Green Efficiency Power Circle Ratings, which measure consumer perceptions of automotive new-vehicle quality after 90 days of ownership and after 3 years of ownership. Power Circle Ratings are based on the opinions of consumers who have actually owned or operated the auto being rated.

New-and used-vehicle retail, trade-in and private party values, new vehicle reviews and advice articles from Kelley Blue Book.

Unbiased vehicle video reviews and video editorials from The Drivers Seat TV.

Pricing information for new and used cars trucks, vans and SUVs, as well as classic, collectible, exotic and special interest vehicles, boats, motorcycles, RVs, personal watercraft, ATVs, snowmobiles from NADAguides.com.

eVox vehicle images, color swatches and 360-degree video tours, including 3/4 front, 3/4 back, side, interior and mechanical automotive views with enhanced color profiles that allow online consumers to view a vehicle in different colors.

ìOver 70% of buyers research vehicles prior to making a purchase,î says Deep Menon, General Manager-Motors, Adicio. ìOur new research center offers consumers access to the most trusted and authoritative resources in the automotive industry.

Car buyers today are much more knowledgeable and more prepared. They have instant access to research and guides, enabling them to make informed buying decisions based on real time information -- prior to visiting the dealership.

ìAn online automotive site with advanced search features and an extensive research section is a key to gaining consumer trust and loyalty,î says Mr. Menon. ìWeíve made it easier for car buyers to do online research by giving them access to all the automotive research data they need in one location.î