Adecco named as a Superbrand

Adecco has been named as one of the UKís leading businesses, as part of the Business Superbrands programme run by Superbrands, the independent authority on branding, to reward excellence in business-to-business branding. As part of the programme independent research was carried out by BMRB into how some of the UKís strongest brands are perceived. The research questioned more than 800 employees from a host of Business Superbrands (see editors note for companies). The Business Superbrands programme is endorsed by the Chartered Institute of Marketing, the Institute of Practitioners in Advertising and the British Brands Group.



Adecco is one of the few brands (83), short listed from over 1,000 entries compiled by independent researchers and submitted to the independent Business Superbrands Councilí (for scoring) to receive the coveted award. The short listed brands were selected from a range of sectors including technology, entertainment, food and drink, construction, logistics, marketing, energy and utilities.

Stephen Cheliotis, Chairman of the Business Superbrands Council commented, ìTo qualify as a Business Superbrand, a company has to have established the finest reputation in its field. It needs to offer its customers significant emotional and tangible advantages over its competitors, which - consciously or sub-consciously - customers want, recognise, and are confident about investing in. Adecco was one of the few companies identified by the independent panel do all of these things and more.î

Cheliotis added: ìThese awards recognise the brilliance of each of these brands in a critical area of their business operations. To receive these awards from a survey of your peers is a true recognition of excellence and demonstrates that Adecco is a leader in its field.î

Richard MacMillan, MD of Adecco UK and Ireland, comments, ìAs a brand on many British high streets, it is important that we are seen to be dynamic and exciting to attract the best candidates and clients. As a company offering its clients expertise in the HR arena, it is vital we lead by example and demonstrate best practice. Recruitment is a fast-paced and ever-changing industry, therefore it is important that our employees believe in, and echo, our brand values.î

Proof of why Adecco won the award can be found in its recent commercial initiatives including its Commitments Programme, an innovative service level agreement to ensure staff, clients and candidates get the best service, training and career development. Adecco is also the first recruitment company to introduce internal TV communications to ensure everyone across the vast branch network remains part of the Adecco ëSuperbrandí.

For further information on Superbrands visit www.adecco.co.uk, www.superbrands.org or www.bmrb.co.uk