ad pepper media expands into Australia and Asia-Pacific

ad pepper media, the international online advertising network, today announced it is opening in Sydney, Australia this month. It is the first step in its expansion plans for the region and will enable the company to service international clients around the clock. Paul Davies, head of sales for ad pepper media UK and part of the UK management team will head the new division, ad pepper media Australia.

The division will provide ad pepper with a base for further development into the Asian Tiger markets - including China, Malaysia, Singapore, South Korea and Japan. The company already has a large number of a active client partnerships in the area, currently serviced from Europe and the US. Already present in most of the worlds major regions and markets, ad pepper is one of the first international online sales houses to launch in the region.

Paul Davies, MD of ad pepper media Australia said: This move represents a fantastic growth opportunity in what is a relatively unexploited market and our ability to take our international experience to the region will be key. Our objective is to introduce core ad pepper products such as behavioural marketing, email and lead generation to the market while building a substantial media network from key target sites.

The company aims to have a team of five, to support its roll-out, in place in Australia within the next six months. In the UK, Pauls role has been filled by Matt Wilkinson who has been recruited from 24/7 Real Media to head up agency sales.

Ulrich Schmidt, CEO ad pepper media, said:This is another important step to enable us to keep a competitive edge within the global market. Our international clients expect first class service 24 hours a day, around the world, and the Pacific Rim region offers exceptional expansion potential. The recent automisation of our product offerings gives us the ability to place campaigns in over 100 different countries. A local presence is therefore the next logical step, especially with the investment risk remaining manageable.

Ad pepper media currently operates from 19 offices in 12 countries in Europe and the USA.