Milkround continues to grow its audience as more than 280,000 graduates and students visited www.milkround.com in November 2012 – averaging nearly 20,000 daily – in figures just confirmed for the graduate recruitment website.
In its annual November ABC audit, visits to Milkround increased by 13,656 or three percent on the same period in 2011 and unique browsers were up 17,390 to 283,459 – a rise of seven percent. Page impressions were up 18,033 on last November to 2,77,808 for the month.
The figures cap off a successful 2012 for Milkround which saw the website scoop an unprecedented fifth- year-in-a-row of being the most-widely-used graduate recruitment website according to The UK Graduate Careers Survey by High Fliers Research.
ABC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims. The figures independently verify Milkround’s traffic figures to industry agreed standards as set by JICWEBS*.
The ABC certificate issued for November 2012 confirms:
- Monthly Visits: 549,913 (up 13,656 on November 2011 audit)
- Monthly Unique Browsers: 283,459 (up 17,390 on November 2011 audit)
- Monthly Page impressions: 2,777,808 (up 18,033 on November 2011 audit)
Milkround General Manager, Jenni Joplin, said: “I’m delighted to see Milkround’s audience confirmed as growing year-on-year by auditors ABC, especially after maintaining our status as the leading graduate recruitment site for a fifth year running. Over the last 12 months we’ve been focused on our vision to provide students and graduates with career confidence, and the next 12 months promise to be an exciting time for Milkround as we make good on our promise.
"We will also continue our drive for quality candidates from all disciplines to ensure our exclusive database of more than 700,000 students and graduates remains a crucial talent pool”
“Jan Pitt, Group Executive Director, Client Services, ABC commented: “Congratulations to Milkround for another impressive year on year performance. Milkround’s ongoing commitment to reporting with ABC is setting the standard within the recruitment industry, bringing transparency and clarity which is great news for media buyers across the sector.”
Viewed the certificate online: http://www.abc.org.uk/certificates/18522778.pdf.
