s1jobs has hailed the success of its latest advertising
campaign after the site recorded its busiest ever autumn period. The ‘Love your
job’ adverts, which featured Scottish stunt cyclist Danny MacAskill and ran throughout
September and October, helped deliver an 8% increase in traffic, or around
80,000 extra site visits.
The extended ad has been viewed almost 300,000 times
on YouTube, meaning it’s already one of the most-watched Scottish commercials
ever on the site. YouTube users have left hundreds of positive comments and
given the ad an average rating of 4.9 out of 5.
David Craik, s1’s head of marketing said: “Talent
is what s1jobs is all about, and showcasing exciting Scottish talent – both
visually and musically – in the ad has helped us record one of our most
successful campaigns ever.
“The site was already way ahead of its competitors
in online recruitment so to have grown our audience even further is no mean
feat. And the reception the ad has received on YouTube has been the icing on
the cake.”
The commercial was created by The Leith Agency,
produced by The Gate and directed by Mark Jewitt. Brian Coane, partner at Leith
said: “The brief from s1jobs was to make an ad that built on their track record
for well-loved ads. The feedback has been good and the stats show that it's
captured a lot of attention.
The extended YouTube film can be viewed here: www.youtube.com/watch?v=iG9mhcim3dQ
The TV ad, along with further information, here:
www.s1jobs.com/dannymacaskill
