- Ian Sprackling appointed new CEO of graduate jobs site
- Unique ‘payment by results’ advertising model gives company competitive edge
Graduate jobs site GradFutures.com has appointed Ian Sprackling as its new CEO.
Sprackling, who took over the role last week from Demetrios Zoppos, brings over 23 years of experience in recruitment advertising, having held a number of high profile roles in the industry.
Sprackling was attracted to the unique business model adopted by GradFutures.com, which provides detailed information on graduate jobs across all sectors:
“By charging graduate recruiters only on leads or applications received, rather than flat advertising rates, the company is blazing a trail in online recruitment, that I believe will soon become the industry standard.”
This ‘payment by results’ model has received very positive feedback from a number of major clients, whilst its supportive and empathetic approach to market has built a loyal community of student and graduate followers.
“I hope to cement and build upon these excellent relationships and provide a first-class service for our clients,” continues Sprackling.
Starting his career at The Times, Sprackling has held managerial positions at a number of large publishing houses, including the Evening Standard, the Daily Express, the Independent and most recently at Reed Business Information, where he led a 35-strong advertising sales team across a portfolio of 15 titles and their attributed websites.
Also relevant to GradFutures.com’s online positioning, Sprackling has held a strategic leadership role at fish4jobs.co.uk, and was Head of Sales at jobsgopublic.co.uk.
Former CEO Demetrios Zoppos, who helped build GradFutures in its early stages, is moving on to co-found onefinestay.com, a startup in the online travel & hospitality space.
Toby Austin, Director at GradFutures.com comments:
“We are really excited to have Ian on board. His strong commercial acumen, honed over years of recruitment sales leadership, as well as his extensive network of industry contacts, puts us in a very strong position to build on this success and aggressively capitalise on the eventual upturn.”