Wendy Carter has joined award-winning employee, customer and business communications specialist Summersault Communications to head its highly successful business division as the new Commercial Director. Wendy, who will be based at the company’s head office in Leamington Spa, will play an integral role in helping to shape the company’s future.
Wendy has spent her entire career in magazines and newspapers, and has worked for several major publishing organisations spanning over two decades in senior roles.
As recent Commercial Director at EMAP Inform, Wendy had full commercial, strategic and P&L responsibility for the business unit generating a multimillion-pound turnover. She was also responsible for developing new revenue streams, training and analysing sales force effectiveness as well as weekly forecasting and annual budgets.
During her senior publishing career, Wendy also worked for Archant Life. She joined the company as its Midlands Group Publisher before taking on the role of Midwest Group Publisher and being responsible for a team of 60 staff across sales, circulation and editorial.
Gail Franks, Managing Director at Summersault Communications, commented: “We are constantly looking at new industry sectors to target, developing new products and opportunities as well as expanding our offering to our existing and potential client base.
“Wendy’s expertise, experience and track record in publishing is second to none. She will play an integral role in the company and help drive our business forward in 2010.”