MagicBricks.com ís New TV Campaign

To consolidate and reinforce its position as the No.1 Property Site in the country MagicBricks.com has launched its TV campaign. The Ad mirrors the sweeping change that the internet has brought about in the realty space. A young manís search for his perfect home, is made extremely simple just by logging on to MagicBricks.com.

ìThere has been a paradigm shift, earlier it was only old people, about to retire, who thought of buying a home, now, youngsters are anxious to buy a home. Today a girl seeks a guy whoís not living with his mother, but has his own house, car and all the amenities of modern living ñ it increases his market value.î remarked Mr. R. Sundar, President, Times Business Solutions.

ìMagicBricks.com has attained leadership in just under nine months, with its unique innovations and its superior product and services. To consolidate and reinforce its position as the No.1 Property Portal in the country MagicBricks.com has launched its TV commercial to drive more people to MagicBricks.com, empowering them with a combination of the Netís transparency and responsiveness with the convenience of executing brick and mortar deals from the comfort of their home- Ghar Baithe Ghar Dhoondo.î added Mr. R. Sundar.

Internet penetration and new-age thinking has seen a surge in the number of people logging on to real-estate sites. The strategy of this campaign is to consolidate MagicBricks.com, supremacy as the No.1 property portal in India by providing a delightful and memorable situation, with the promise that you get the best deals on a variety of living options with a simple search on MagicBricks.com.

The Creative, made by Mudra Delhi, shows a young man, who seems to be napping at home, caught off guard, by a mobile call from his boss. He tells his boss that he is searching for his home, and wonít be able to come to office. He even swears by his wife, that he was not fibbing about his house hunting. The camera then zooms onto his laptop, where it shows him actually surfing the MagicBricks.com site, with the tagline ñ ìGhar Baithe Ghar Dhoondoî (Sitting at Home, Find your Home).

The Target audience for this campaign are young home-seekers in the SEC A and B categories, as well as the real-estate community of developers, builders and brokers, seeking to find them. The Commercial is being aired in Hindi and Regional Languages on all major networks including, Zee Cinema, Set Max, Star News, NDTV 24x7, Times NOW, NDTV India, NDTV Profit, Zee Business, CNN IBN, Aaj Tak, Headlines Today, Tez, Dilli Aaj Tak, Zoom TV, SS Music, SUN TV, Udaya TV and Gemini TV.

In just under a year since the launch of the site, MagicBricks.com has already emerged as the most user-friendly property site in India, as adjudged in a recent user- perception survey of 121 most popular websites in the country by online research firm JuxtConsult, and reflected by the site clocking over 6 lakh page-views a day.

The commercial can be viewed here