The meta-morphose Professional Evaluation Process

For sales managers, the ongoing training and evaluation of their sales force is at once the most important element to ensure increased performance, and yet many companies admit that such assessment is rarely instigated.

While new recruits may go through a basic induction process, many sales professionals complain of the lack of training or support once they have established themselves in their role. Whatís more, many professionals who attend training often do not understand why they are being trained in the first place, dramatically reducing the impact of otherwise effective training. Often, courses are viewed with cynicism by sales professionals as just another attempt by their company to be seen ìdoing the right thingî which is partly supported by the lack of ROI after a course has been completed.

The solution, offered by Selection and Training organisation meta-morphose International, comes in the form of Mission-Based Training.

The first step of the mission is to design a business simulation that accurately replicates a companyís daily sales processes. Professional actors pose as potential buyers and help replicate the buying environment, giving sales people the opportunity to test real solutions to real selling problems, without the risk to business.

Each mission is captured using state of the art digital streaming technology, allowing managers to review their teams performance as it happens, as well as taking away recorded footage to use as reference for months to come. Whatís more, managers can get their sales force to ìrewindî and rework their sales approach during the process, to help refine their performance until they get it right.

The simulations are far from easy, with each mission designed to test a sales team to its limit and beyond. Mission-based training helps to keep sales people highly motivated and helps continually build their abilities, as well as helping companyís assess their sales force with a clear view of return on investment.