Monster.co.uk today announces the launch of its latest advertising campaign to run in the New Year. The advertising campaign is part of Monsterís 2007 strategy to become a consumer orientated company.
Monster will be running a series of 10 and 30 second adverts throughout 2007, with a large scale rollout in January, as part of its ëMonster Works for Meí campaign.
ìOur new campaign shows how Monster is working for many individual consumers in the UK already, and across an array of job sectors. Its aim is to encourage and motivate candidates towards a positive career move in 2007 based on their own individual needs or desires - the reason they go to work,î said Rob Brouwer, CEO, Monster UK and Ireland. ìPeople view the New Year as a time to make a fresh start or begin a new chapter in their lives, so what better time of year to start looking for that dream job.î
The global ad campaign, which was created in the US and adapted for a European audience, is based on the concept that although everybody works for different reasons, and no matter who you are, or where you are in your career, Monster is there to bring it all together and make it work. The ad will be running in most of the countries where Monster has a presence.
The adverts will run every Sunday and Monday through January and February during prime time viewing, a time when people are most likely to be thinking about finding a new job, with four week bursts every weekend in January and every other weekend in February.
There will be four different versions of the adverts featured across Northern and Southern Ireland, Scotland and the UK. To view the ad, please visit www.monster.co.uk; or www.monster.ie
Monster Launches New Advertising Campaign
With the launch of its latest ëMonster Works for Meí advertising campaign, let Monster work for you in finding that dream job
