Recruitment Agency Association to Sponsor Human Capital Institute’s Recruitment Advertising

The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and Recruitment Agency Association, a coalition of national and global recruitment advertising agencies, announced today that Recruitment Agency Association (RAA) will sponsor HCI’s Recruitment Advertising and Communications education and research track. The track is one of several topics addressed in HCI’s Talent Acquisition community of interest, a community HCI considers critical to organizations working to leverage human capital.

The track focuses on the world of recruitment advertising, which has come a long way since the help wanted sign. Newspapers represented the first change to the landscape, providing employers with the ability to put their help wanted ads in front of a wider audience of job seekers. Internet job boards changed the rules again, offering organizations a new and exciting way to share employment opportunities with an even larger audience.

Today, recruitment advertising is evolving yet again. A generation of tech savvy workers is discovering open positions by using search engines to locate sites of personal and professional interest, and they’re clicking on jobs advertised on those sites through pay-per-click services.

Recruitment advertising is in a constant state of evolution, said Allan Schweyer, HCI’s President and Executive Director. Best performing organizations understand that it’s necessary to remain ahead of the curve when it comes to advertising trends and to develop an integrated recruitment strategy.

This track will look at how the best organizations leverage various job posting vehicles and other modes of communication and how they tailor their messages to target audiences within the context of each medium in order to create a cohesive recruitment advertising and communications strategy. A panel of expert advisors explores these best practices, sharing information with human capital professionals through Webcasts, white papers, education, and other resources.

Today’s job seekers are technologically advanced. In order to connect with them, hiring organizations must have a forward-thinking strategy, said Joseph Shaker, President, Recruitment Agency Association. We are pleased to support HCI’s efforts in this important area.

More information about HCI’s education and research tracks is available at: www.humancapitalinstitute.org