Purchasing and negotiating the best deal, the latest legislation, doing business with the Far East and using traditional marketing techniques in the digital age are just a few of the key industry issues to be addressed in the seminar programme at the National Incentive Show from the 19th-21st September 2006.
Featuring talks by leading experts and practitioners within the promotional marketing, employee and consumer incentives and direct marketing industries, the seminar programme is designed to benefit both visitors and exhibitors by sharing knowledge and giving insider tips to help them get ahead in these rapidly evolving industries. The programme sessions comprise:
ISP Promotional Marketing Awards Grand Prix winner - a case study
Purchasing and negotiating the best deal - both sides of the story
How the WEEE Directive will effect the promotional products industry
Using your flexible friend to deliver motivation and sales
Magic of the movies
Dealing with the Far East: The Facts vs The Fiction
What you can and can’t do in the next 12 months
Campaign effectiveness: How capturing your consumers’ hearts and minds can improve ROI Don’t risk it. Fixed fee it
In the Beginning: A-Z of the basics of sales promotion
Using online promotions to drive sales
How to combine traditional DM approaches with digital channels
The customer’s journey: A Royal Mail case study Making the web work for your business
Learn the secrets of writing copy that really sells and discover proven writing techniques that pull response
Leading agency The Big Kick will reveal the secrets that led to their winning of the Institute of Sales Promotions’ (ISP) most prestigious accolade - the ISP Promotional Marketing Awards Grand Prix award. They will use their winning campaign, Branston Baked Beans’ Great British Bean Poll, as a case study into how to build a successful campaign.
Wayne Copley, Director of Procurement for the recycling consortium REPIC Ltd and widely respected expert on the WEEE Directive, will look at how companies should prepare themselves and walk through the guidelines of the new European recycling legislation in ’How the WEEE Directive will affect the promotional products industry.’
John Sylvester, Executive Director of performance improvement specialist PandMM, will explain why pre-paid incentive cards are being heralded as the one of the big new developments in the incentive and motivation market in ’Using your flexible friend to deliver motivation and incentives.’
Carl Rohsler, a partner at Hammonds and expert in intellectual property law, will deliver a session on what people need to be wary of when doing business in the Far East. ’Dealing with the Far East: The Facts vs The Fiction’ will help companies understand the potential pitfalls and benefits.
Gill Thorpe, Managing Director of the Sourcing Team and Board Director of the British Promotional Merchandise Association (BPMA), will team up with PandMM’s Head of Sales Promotions, Graham Howarth, to look at how to achieve the best deal. In ’Purchasing and negotiating the best deal - both sides of the story’ each speaker will look at what each side’s objectives should be beyond just the best price from both the purchaser and supplier’s point of view.
In ’Campaign effectiveness: How capturing your consumers’ hearts and minds can improve ROI’ Kyp Systems’ Chief Marketing Officer, Kevan Lawton will show how understanding the reasons behind the declining return levels of many marketing and promotional campaigns will help increase ROI in the future.
In ’What you can and can’t do in the next twelve months’ the Director-General of the Institute of Sales Promotion, Edwin Mutton, will look at how new laws - including the Gambling Act, CAP Code provisions and recent European legislation - will effect change in the promotional marketing industry. This seminar will highlight the areas to watch and what can be done to prepare for future developments.
Andy Owen, one of the world’s most respected copywriters, will host a session on the art of dynamic copywriting. ’Learn the secrets of writing copy that really sells and discover proven writing techniques that pull response’ will reveal the secrets, tips and techniques that will ensure direct mail projects achieve their highest possible response levels.
Other sessions will look at a variety of issues effecting the sales promotions and incentive industry. David Lebond, Executive Director of fixed fee specialists Fotorama, will explain how using a fixed fee company for sales promotions will provide the best opportunity for financial return; David Pearson, Head of Operations for PandMM’s Sales Promotions department, will look at why movie promotions have consistently provided some of the best performing promotional campaigns; and Chris Bestley, the ISP’s Director of Education, will explain the rudiments of sales promotions.
There will also be seminars focusing on key direct marketing issues. These include Tim Rivett, Tony Spong and Antony Miller of the Royal Mail exploring how mail connects with consumers through Royal Mail case studies; Andrew Coghlan, Responsys’ Head of Strategy, will look at how to most effectively combine traditional direct marketing approaches with the new opportunities available in the digital age; and John Dimick from sales and marketing specialists Need More Sales will look at how you can use online marketing - the fastest growing area of direct marketing - to achieve the greatest results.
The National Incentive Show’s seminar programme made its debut in 2005 and proved to be hugely popular. Building on the success of this programme, the NIS 2006 Team surveyed visitors to find out which areas they felt would be of the most benefit to them and as a result the 2006 seminar programme covers a wide range of key issues effecting the promotional marketing, incentives and motivation and direct marketing industries.
The National Incentive Show is the promotional marketing and incentive industry’s largest attended event. The show has established a track record for being the place where business gets done. Taking place in Hall 20 of the Birmingham NEC from the 19th-21st September 2006, the National Incentive Show is ideally positioned for the Christmas buying period and New Year planning. It is perfectly located for buyers travelling from all over the UK who are looking for new ideas to attract customers, drive sales and reward employees.
For more information on the National Incentive Show and to register for free entry please visit www.nationalincentiveshow.co.uk or call the show hotline: 44 (0) 870 429 4502
Industry experts and leading practitioners speak at the national incentive show 2006
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