Hot on the heels of the launch of its innovative new e-marketing tool, e-target, Nurture 3 is already reporting phenomenal success and thrashing industry standard click-through rates as a result of its precision marketing techniques.
Typically, industry standards for click-through rates as a result of acquisition e-mail campaigns range from 5 to 7% - with email open rates holding a 32% industry average. However, e-target is repeatedly achieving click-through rates above 15% in its campaigns for market-leading jobsites.
Greg Baines, CWJobs marketing manager from Totaljobs Group, a recent company to use the service, spoke highly of their first use of e-target, ìgetting direct access to fresh IT candidates is crucial in such a competitive marketplace. e-target, has enabled us to bring new UK based IT Professionals to our site, who are proactively seeking new employment, but who are not already registered for email newsletters with us. e-target ensured these new people saw the right message and we were more than impressed with the results.î
Nurture 3 goes further to guarantee exclusivity of candidates targeted as each sector can only receive a tailored email from advertisers once a month. Baines continued, ìknowing that CWJobs can solely reach the target sector adds value to the whole e-target package. This exclusivity ensures that candidates are not being bombarded by competitorís emails and guarantees a highly visible campaigní.
For further information and costs regarding a bespoke e-target campaign for your organisation, please contact Xan Blacker on 971 4 361 6239 or email xan@nurture3.com
e-target Doubles Industry Standard Click Through Rates for Jobseeker Email Marketing
New e-marketing tool from Nurture 3 sets new standards for jobsite marketing and provides a value-added e-solution
