www.tesjobs.co.uk launches advertising first

www.tesjobs.co.uk has launched an online advertising first, introducing a new logo feature strengthening the link between TES online and paper version advertisements, while making it easier for job seekers to navigate and identify jobs.

The new logo value added feature includes an exact replica of the display advertisement as it appears in the paper. The version of the ad íslidesí into view for the jobseeker in full colour and then íslidesí away again. If they choose to do so, the jobseeker can have a PDF of the paper version to keep for further reference.

This addition to the already highly effective bundle the TES offers the education sector is, as far as the TES is aware, a first for newspaper publishers.

Newspaper recruitment sites tend to have a text linear version of the paper advertisement as the strongest presence, with a small almost apologetic PDF logo depicting the newspaper version as a secondary choice to view for the jobseeker. www.tesjobs.co.uk is effectively changing the sequence of choice for the jobseeker.

Independent - and audited - online user figures revealed earlier this year that www.tesjobs.co.uk monthly unique users reached over 300,000 for the first time in April. With 210,000 registered users online, and in excess of 74,000 e-mail alerts sent each week, www.tesjobs.co.uk is the premier education recruitment website.

Brett Owen, Business Development Manager, TSL Classified Recruitment, said:

ìThe TES bundle offer gives advertisers the benefit of both paper and online advertisements and this new feature reinforces the link between the two mediums. There will now be a greater synergy between online and paper adverts, which will enhance the service we offer, while avoiding the annoyance of the dreaded pop-up.

ìThis offer is even more compelling when taking into account that The Times Educational Supplement (TES) and website www.tesjobs.co.uk are the primary source for teachers when looking for a job*.î

TES is number one for jobs
According to research commissioned by the Department for Education and Skills, nearly two thirds of teachers (64%) use The Times Educational Supplement when searching for a job, and nearly half (48%) use www.tesjobs.co.uk, according to the annual quantitative tracking survey conducted among teaching and support staff from the primary, secondary and further education sectors, LEA staff and parents.

The Times Educational Supplement offering was by far the most popular and authoritative source when searching for a job, while specific websites such as TeacherNet and eteach are still only reaching 13% and 10% respectively.