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Stuart Gentle Publisher at Onrec

The Institute of Sales Promotion and Reed Exhibitions strengthen their working partnership

The Institute of Sales Promotion (ISP) and Reed Exhibitions, are working more closely than ever before, to further promote the industry as a whole

Two leading industry players - the Institute of Sales Promotion (ISP) and Reed Exhibitions, are working more closely than ever before, to further promote the industry as a whole.



Reed Exhibitions, organisers of The National Incentive Show, is again sponsoring the ISP Certificate. The ISP Certificate Presentation will this year be taking place at the House of Commons on November 2nd. Reed Exhibitions will now also sponsor three other key events in the ISP calendar, the ISP Christmas Lunch at the Four Seasons Hotel in London on December 7th, the Chairmanís Dinner on November 3rd at the Landmark Hotel and the first Chairmanís Dinner of 2006, on January 31st at the House of Commons.

ISP Director-General, Edwin Mutton says, ìWe would like to thank Reed Exhibitions for their continued sponsorship of the ISP Certificate. We are also delighted to be working with them on these new sponsorships and we look forward to working together on further sponsorship opportunities in 2006.

Darren Whitehead, Exhibition Director for The National Incentive Show says, ìWe are very excited to be working alongside the ISP with these prestigious events in 2005 and 2006. The National Incentive Show has a proud history of being associated with the ISP and the sponsorship of the ISP Certificate and we are delighted to continue this. We have always placed a high emphasis on the industry and especially education, and we are committed to working with the industry not just for today but also for the industry of the future.î

Formed in 1933 the ISP is one of the leading trade associations and remains the only trade association that truly represents promoters, agencies and service partners engaged in promotional marketing. Their purpose is to promote sales promotion and its benefits to organisations and to the regulatory authorities, to progress the achievement of excellence in promotional marketing, and to protect stakeholdersí Interests through the provision of a Legal Advisory Service and promote responsible self-regulation in line with the CAP Code.