Employer branding focuses on more than the product or service a company is providing. It is based on the theme of human capital and how a positive relationship with your staff can better align brand positioning and prompt long-term customer loyalty. Simple idealism or sound business sense? And what do we mean when we refer to employer branding in the day-to-day sense?
Brands today decide the value of an organisation and the position of a company within a specific market
Consumers buy attitudes and are discerning in their choices
Brand excellence is based on belief, attitude and instinct
The better your organisation communicates its attitudes, the stronger the brand position will be
An employeeís attitude and values today are as important as their skill base, when considering employer/employee compatability
Business owners and managers should be evaluating customerís brand expectations and consistently seek to exceed expectations
Employer branding is designed to generate customer loyalty, attract new users and significantly increase profitability
An overall holistic approach to people and brands enhances the working lives of employees and maximises a companyís ability to consistently deliver
A competent HR function can enhance any organisationís internal and external interface, ie promoting positive employer branding
The key challenge for modern businesses is to ensure that teams (and particularly those involved with direct customer interface) actually live the brand and convey its essence within everything they do
Inspira UK provides intelligent HR solutions to a cross-section of human capital and brand related issues. For more information please visit www.inspira-uk.com
etc consultancy provides training and consultancy for ambitious growing businesses. Their Accelerated Growth Programme (AGP) allows business leaders time out to focus ëoní the business and their own personal development. Course delegates also benefit from interacting with other, like-minded individuals. For more information please visit
ETC Consultancy and Inspira UK offer Ten Tips on Employer Branding
Growing your business from the outside in and the inside out
