Hospitals online transforms traditional online recruitment into a dynamic

Massachusetts-based Gente Media Corporation, one of the nationís leading online healthcare media companies, has announced the launch of Hospitals Online -- an integrated employment branding and recruitment marketing company designed exclusively for hospitals. Hospitals Online is a wholly-owned subsidiary of Gente Media. Hospitals Online offers hospital recruitment professionals an innovative, technology-based interactive communications vehicle to elevate their exposure as an employer of choice. Employers can create a rich, compelling and unique multi-dimensional employment experience ñ for far less than the cost of traditional trade journals, job boards and daily newspaper advertisements.



ìWe are offering an entirely new online recruitment model,î noted Eric Egnet, Chief Executive Officer, Gente Media. ìUnlike traditional print media and job boards, hospital employers have the ability tell their story and package their employment offering in a dynamic and interactive forum.î Added Egnet, ìIn todayís increasingly competitive recruitment environment, perception, image and differentiation are critical to attracting and retaining top-quality talent. Employers cannot achieve branding goals and employer-of-choice positioning through a basic online job posting or print want ad.î

A New Online Recruitment Model
A one-year subscription to Hospitals-Online.com enables hospitals to showcase dynamic employment profiles, benefit plans, testimonials, audio and video footage and existing television and radio commercials. Subscribers receive a direct link between their Hospitals-Online.com profile pages and their corporate web site and career pages. An annual subscription also includes unlimited job postings and an easy-to-use Candidate Relationship Management System. A tiered pricing strategy enables Hospitals Online to offer its marketing and branding package to hospitals of all sizes and with all budgets.

For an additional fee, employers can extend the basic recruitment marketing and branding package to include:

Featured Employer/Banner Advertising
Clients can display their logo on Hospitals-Online.com with a link to their Employer Profile. Employers can change or update their company profiles as often as desired in just minutes.

Employment Branding Video Services
Designed to encourage frequent web site visits from both active and passive job seekers, Hospitals Online has partnered with SLP3D, the healthcare industryís leading Internet broadcaster of streaming media (recently featured on the Today Show), to link and present more than 600 surgeries and ìliveî webcasts through the Hospitals-Online web site. Healthcare professionals can qualify for necessary CME credits by viewing these online presentations. In addition, Hospitals Online and SLP3D will collaboratively work with clients to create hospital recruitment and consumer branding videos if none exists.

Advertising Efficiencies via Gente Media Online Magazines
Clients can realize tremendous cost efficiencies when they purchase a Hospitals Online branding package and advertising space on any of the Gente Media-owned online healthcare publications.

Strategic Partnerships and Relations
We are excited about the growing number of strategic partnerships we have established with leading healthcare streaming media, applicant tracking and content providers,î said Egnet. ìWe are in discussions with a number of other providers and welcome inquiries from companies whose offerings may be complementary to ours.î

Uniquely Designed to Attract Both Active and Passive Employee Prospects
Hospitals Online is the only online provider of basic profiles (benefits, specialties, statistics, etc.) of all 6,600 hospitals across the United States. The companyís robust career research portal enables job seekers to conduct in-depth research on all potential employers, not just available jobs, without ever leaving the site. Additionally, Hospitals-Online.com is the only web site that offers job seekers the ability to create side-by-side comparisons of hospital employer profiles. Hospital recruitment professionals can also use this feature to easily and discreetly research competitors when developing their own branding initiatives.