NEW YORK and MAYNARD, Mass., - WorldNow’s and ABC’s new Local Media Network and Monster today announced a relationship whereby Monster will become the exclusive job listings provider and career channel for Job Centers on TV station websites in the nationwide network. Monster is the leading online careers property and flagship brand of Monster Worldwide.
Launched earlier this month as part of an alliance between WorldNow and ABC’s Owned Station Division, The Local Media Network aims to be one of the largest news and information advertising networks in the United States. Properties that will carry the Monster Job Center include ABC stations in New York, Los Angeles, and Houston as well as WorldNow stations in other major television markets.
As part of the agreement, Monster will power the job search tool on all participating station sites. The Monster Job Center will also offer visitors access to Monster’s industry-leading career management tools and services, which include expert-driven tips and advice on such topics as resume writing and interviewing.
The online classifieds market has grown exponentially over the past few years, says Gary Gannaway, President and CEO of WorldNow. The more those listings can be localized, the more useful they will be for consumers. The combination of Local Media Network’s ability to provide local targeting and Monster’s leadership in the online recruitment market provides an attractive environment for recruitment advertising.
The alliance with ABC’s and WorldNow’s Local Media Network is an excellent way for Monster to extend our presence deeper into local communities. The Local Media Network’s extensive market presence will help us reach millions of job seekers and employers across dozens of local markets, says Brad Baker, Chief Product and Marketing Officer, Monster. Through our newly redesigned Monster Jobs Center, visitors will find quality job opportunities specific to their town, city, and region. Job seekers will be able to sort for jobs by zip code, enabling them to find jobs within the range they are willing to travel to work, which is something that newspapers have never been able to offer.
Story sourced from Yahoo! Finance
WorldNow and ABCs New Local Media Network Choose Monster
Monster to Power Career Channels for TV Station Websites
