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Stuart Gentle Publisher at Onrec

Is Your Partner Cheating on You Right Now?

This is the Headline grabbing message from Recruitment Company Morestaff - who this week launched their controversial Bus Ad campaign to communicate the importance of trust when choosing a Partner to manage recruitment.

This is the Headline grabbing message from Recruitment Company Morestaff - who this week launched their controversial Bus Ad campaign to communicate the importance of trust when choosing a Partner to manage recruitment.



The inspiration came after recent market research undertaken identified that many companies and employees felt essential support was lacking in the service they have received from Agencies, particularly following a placement being made.

Over 81% of Companies now employ an external source to manage the majority of their recruitment needs.

On the positive side of those doing so, the majority (78%) revealed they were happy with the service they received before and during the placement process.

Amazingly however, more than 2 in 5 employers experienced some dissatisfaction aspects of the service they received following a placement, an area which has become a strong area of focus for the Company.

Morestaff Co-Managing Director Kathy Doran suggests the introductory fee system which entitles the Agency to up to percentage of the overall salary is often a main reason for a shift in focus and as a result, customers are being neglected.

ìDue to the introductory fee based system from which many Agencies operate, they often lose interest in both the Company and Employee once a placement has been made.

ìA placement is rather like a marriage and when one of the partners stops trying following the knot being tied, the other has a right to feel aggrieved that they no longer get the care and attention they had when they first met.

ìIn carrying out seminars, newsletters and visits to both clients and staff, we are able to stay in touch with our customers on a regular basis ñ keeping them well and truly up to date with anything they need to know or might affect them. Our recent event on the Working Time Changes is a prime example of that.

ìAgencies providing events or carrying out client visits provide a much greater opportunity to stay updated on progress and specifically address any further needs the customer may haveî.

The Campaign was launched on several buses throughout North London, Bedfordshire, Hertfordshire, Buckinghamshire and surrounding regions earlier this week.