Advertising campaign and product developments help jobs website reach record monthly number
- Website receives over 4.2 million unique users
- Job applications rise to just over 2.3 million
- Total visits to website tops 8 million
Totaljobs.com, one of the UK’s leading job boards, has become the first jobs website in the UK to pass the impressive four million monthly unique users mark, receiving over 4.2 million users to its website in September, an increase of 45% year on year. September also saw job applications reach 2.3 million, a year on year increase of 41%, as jobseekers step up their efforts after last month’s increase in unemployment.
This record breaking month has been driven by strong investment in product developments, with totaljobs.com’s mobile site, a function that enables job seekers to search for vacancies on the move, seeing a 232% year on year increase in visits. Combined with improvements to the online experience, where Totaljobs.com introduced maps and transport link services, this resulted in September seeing a dramatic increase in users and applications.
John Salt, Director at Totaljobs.com, said: “It is a tough economy out there and, inevitably, that means there are more jobseekers. As such, totaljobs.com is doing its upmost to attract these job seekers, boost brand awareness and engage them with our marketing campaign, whilst also ensuring we offer our users a host of advice and a user friendly service.”
September’s spike in users can also be attributed to the advertising push launched by the job board, as totaljobs.com’s national TV advertising campaign, under the slogan ‘it’s not luck, it’s totaljobs.com’ featured on primetime television, driving both brand awareness and subsequent visits to the website. Alongside this TV campaign, totaljobs.com collaborated with LBC, conducting interviews with directors John Salt and Mike Fetters and running adverts across 30 regional radio stations.
John Salt added, “The combination of driving job seekers to our website via our advertising campaign and then making them stick and engage with the totaljobs.com service through recent product innovations is helping recruiters find the right person for the right job as well as complimenting the brand building work the marketing team is doing.”
