VitalityHealth, the business formerly known as PruHealth, believes in the growth opportunities within the PMI market and is investing significantly to capitalise upon these, especially in the context of improved economic conditions and companies’ increased recognition of their critical role in their employees’ health and wellbeing.
The current strategic direction has prompted changes in the executive team to best equip the business in 2015.
The intermediary market will remain a core focus for VitalityHealth, particularly in regards to Group business. As a result, Greg Levine, who joined the business last summer as Director of Corporate Healthcare, has been appointed Director of Corporate and Intermediated Business. Greg has been the architect behind VitalityHealth’s new corporate offering, redefining the traditional approach to, and economics of, PMI solutions. The interest generated by this new Corporate offering is a testament to the need for a differentiated approach in the Group market and supports Greg’s appointment to lead this channel.
Additionally, Dave Priestley, VitalityHealth’s current Sales Director, will retain his responsibility for non-intermediated sales and also assume additional executive responsibility for digital acquisition in his role as Director of Direct and Digital Acquisition. Dave has been instrumental in the growth of VitalityHealth since inception, having been a founding employee of the business in 2004.
Commenting on the appointments, Neville Koopowitz, CEO of VitalityHealth, said: “VitalityHealth has never been in such a strong position. Our new business rates are high and reflective of good quality, members are engaging in our wellness programme at increasing rates and lapses are well contained, indicative of the positive experience that our members have with us.
“These appointments are evidence of how we are using this period of strength to further invest in the business to offer our customers even greater value and more avenues through which to engage with us. Our aim is to not only grow our share of the PMI market, but to ultimately grow the number of individuals and companies that are purchasing PMI.”
Vitality makes executive changes to capitalise on market opportunity
VitalityHealth, the business formerly known as PruHealth, believes in the growth opportunities within the PMI market and is investing significantly to capitalise upon these, especially in the context of improved economic conditions and companies’ increased recognition of their critical role in their employees’ health and wellbeing
