Totaljobs.com joins the e elite

The Superbrands organisation, the global independent authority on branding, has announced that Totaljobs.com is to join an elite group of brands awarded eSuperbrand status. The brand will also feature in a publication highlighting the stories of many of the honoured brands; the book is launched on 16th March at Embassy, London. Only ten percent of brands originally considered qualified for the award, with each winner perceived to have an exceptional standing and reputation within the online market.

Other brands featured include eBay.co.uk, toptable.co.uk, Google(tm) and Firebox. This publication forms part of a pioneering and exciting programme that was founded with the aim of paying tribute to the UK’s strongest ebrands, whilst also providing consumers with insight and guidance into the best brands and sites within the huge online market.

A dedicated eSuperbrands council was formulated in 2005, consisting of eminent individuals who are well qualified to judge which are the nation’s strongest ebrands. Each brand featured in the book qualified to do so based on the ranking of this council. The book includes full case studies on 46 of the 300 qualifying eSuperbrands; the full 300 appear in a comprehensive index within the book. Over 3,000 brands were initially considered.

The council includes Brent Hoberman the Co-founder of lastminute.com, Simon Waldman the Director of Digital Publishing at Guardian Newspapers, Michael Murphy the Chief Executive Officer of Friends Reunited and John Owen, Chairman of the Institute of Practitioners in Advertising’s Digital Marketing Group. Each eSuperbrand was considered by the council to have elevated itself above others in their field through offering both emotional and physical advantages, which consumers recognise and want.

Commenting on the launch of eSuperbrands a spokesman at the Superbrands organisation said that: eSuperbrands is fascinating as it explores a diverse range of brands, from different industries and of difference sizes. The interesting thing is the success and strategy employed by the mix of traditional brands, that we have known and loved for years, with other younger pure e-brands that have been developed more recently. With the proliferation of websites both reputation and brand image are becoming ever more important in aiding consumer choice. Those brands featured in the eSuperbrands publication are a suitable benchmark of those that truly deliver.