TMP Worldwide Launches Mobile Offering

TMP Worldwide has become the first recruitment advertising specialist to launch a white label mobile division, following a partnership with new media technology expert, TXT4 Limited.

Adopting mobile technology enhances TMPís offering by enabling clients to use text as a response mechanism across their communications, allowing candidates to quickly and easily respond to an advert 24/7, by sending a text message to request more information such as an application form or call-back.

TMPís London MD, Phil Owers explains: ìWe pride ourselves on continually adopting innovative tools that will add maximum value for our clients and we believe mobile can greatly benefit the recruitment process. Our dedicated response management team analyse data generated from online and contact centres to continually measure campaign effectiveness and mobile will produce even further insight, enabling us to improve the quality of candidates by understanding which adverts perform best in attracting the target audience.î

With over 120 million texts sent each day in October alone*, SMS is an increasingly popular communication channel for many consumers and TXT4ís technology is used by over 60% of the UKís biggest advertisers to optimise advertising response and measure campaign effectiveness.

TXT4ís specialist proposition has been enhanced with the appointment of UK sales manager Meriel Johnson, whose background in the recruitment sector brings invaluable industry knowledge. She says ìConfidentiality is crucial for candidates and mobile provides a discreet and convenient method for people to not only initiate a dialogue with a potential employer, but to take control of the process.

Meriel continues: ìMobile is also an integral business tool for recruiters as itís a key mechanic in showing ways to reduce costs, streamline the recruitment cycle and enhance how potential candidates pursue opportunities.î

Phil Owers agrees with this principle; ìWe were impressed by the tangible results TXT4ís technology produced for the Metropolitan Policeís recruitment campaign and how succinctly the tools can be implemented alongside our processes. We look forward to making these solutions accessible to all clients across both the public and commercial sector, delivering what we believe will be a real recruiting advantage.î

*Data according to Mobile Data Associationís report, November 2006 - www.themda.org/PressReleases/Page_Press_PressReleases_Stats.asp