Building on its reputation for innovation, TMP Worldwide has created the first ever recruitment advertisement to be broadcast at online digital music service Spotify, as part of a graduate recruitment campaign for Jaguar Land Rover.
TMP has been appointed by Jaguar Land Rover as part of an ongoing project to develop a creative and targeted recruitment communications programme to attract candidates to its graduate scheme. Jaguar Land Rover has recently announced a new business plan, designed to drive growth and sustained profitability and respond to the challenges of climate change. The company will continue to invest in graduate talent with around 80 positions across marketing, finance and engineering open for new recruits.
The Spotify advertisement will direct applicants to the www.jaguarlandrovercareers.com website also created by TMP – which won the Association of Graduate Recruiters award for best website. The site features interviews with current Jaguar Land Rover graduate employees, and a virtual crash course in company culture, values and vision.
The Spotify tie-up sees TMP champion forward thinking attraction methods yet again. In 2007, the company created the first ever in-video game recruitment advertisements as part of a successful recruitment drive for GCHQ.
Andrew Wilkinson, CEO, TMP Worldwide commented, ìWe looked at what Jaguar Land Rover wanted to achieve and who they wanted to target and quickly realised the potential of Spotify. Todayís graduates are technology savvy, using numerous web and mobile channels for leisure and entertainment so it makes sense to take career opportunities to them through mediums they are actively engaged with.î
Advertisements are integral to monetising the licensed music content available at Spotify. The site, which aims to offer an alternative to music piracy, gives users instant online access to playlists via ëon-demandí audio streaming through either a free-to-the-user model, or a premium, paid model.
Jon Mitchell, Sales Director UK at Spotify added, ìSpotify is all about innovation so weíre pleased to be host to firsts such as this recruitment campaign. We currently have over 2.5 million users in the UK and as the popularity of our service continues to grow, more and more organisations will see it is a valid recruitment media outlet to reach their target audiences.î
TMP Worldwide Helps Jaguar Land Rover Spotify Graduate Talent
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