TipTopJob X Jobsites to be relaunched

The TipTopJob industry-specific jobsites are to be re-launched this year solidifying the Xjob brand and becoming a major platform for media buying.

The idea behind the re-launch involves the creation of a network of Independent Media Owners (IMO). TipTopJob is currently in talks with major specialist job boards about creating alliances with each of the X jobsites to form the IMO and its existence will create an ever-expandable network of jobsites and enhanced promotion across the industry. It emphasizes the convenience and exposure of having a generic website as well as a network of specialist alternatives.

The re-launch marketing will focus specifically on web 2.0, link building and long tail marketing on the search engines. In doing so, it will bring not only the passive jobseeker but also those active jobseekers who have been highly targeted. Our marketing plan will deliver specialist regional traffic to the registered jobs online.

Richard Purvis, who joined TipTopJob at the end of 2006, comments, ìIt is the combination of these factors that really sets us apart from competition in the market. 2007 will bring this unique approach to market and I am confident about the success of it - already interest amongst industry experts has been phenomenal.î