TheLadders.com Launches Redesigned Site with New Branding

Itís January. Bonuses have been paid, the slate is wiped clean, and hopes are high. Let the job hunting begin! TheLadders.com, the world’s leading online service for $100,000 jobs, today announced an extensive site redesign. The new look embraces a high-end, clean design and is the result of a re-branding initiative based on a nationwide series of interviews with over 2,800 job seekers using TheLadders.com. This new branding was paired with advanced search engine optimization (SEO) analytics to create an ultra-efficient page layout.

ìPeople decide whether to stick around on a website in a fraction of a second, so itís critical that we connect instantly with people who are new to the site. At the same time, itís important that the site feel familiar to our existing members and reinforce the fact that we are a high-end brand,î said Marc Cenedella, president and CEO of TheLadders.com. ìWe literally canvassed the country to find the key ingredients that $100,000 job seekers are looking for in an online jobsite and weíve redesigned TheLadders.com around them. The result is an inviting, user-friendly site that allows job seekers to easily access more high-end job opportunities than anywhere else.î

TheLadders.com has rapidly gained a loyal following among senior-level professionals; the company recently celebrated their one million member milestone in November 2006. Whatís more, according to comScore Media Metrix, TheLadders.com earned the distinction of being the largest specialty Web site in the Job Resources category when they reached 750,000 unique visitors for October 2006 alone. The companyís growth has been largely attributed to its laser focus on the high-end job market and its ability to quickly match qualified candidates with the countryís top recruiters. More than 25,000 recruiters at companies ranging from Fortune 500s to start-ups post their senior-level positions with TheLadders.com.

These core strengths of high-level access, a powerful network of users and the most $100,000 job listings anywhere are the foundation upon which the siteís new look is based. Specific changes to the site include an increased emphasis on the number of jobs posted each week, featured logos of the employers posting jobs each week, and more streamlined access to job listings in twelve different categories, including sales, marketing, finance, operations, and more.

The sweeping redesign has also incorporated advanced SEO analytics to improve TheLadders.comís search engine performance in the $100,000 job marketplace. To enhance the siteís performance on the search engine front, TheLadders.com elected to include richer content about jobs, recruiters and resume writing services. This content not only educates people who are new to the site about what TheLadders.com has to offer, but also exposes a much deeper reservoir of keywords to search engines. These enhancements will improve the user-experience for the increasing volume of job seekers using TheLadders.com to find their next $100k position.