The universal search is increasing

Searching the internet has become a vital tool in order to satisfy a hungry global market seeking up to date information. With more than 113 billion searches, the latest figures, as researched by Comscore, show an increase of 41%, with search engine Google at the top of the list, owning a market share of 67.5 per cent. Yahoo in second position can lay claim to a market share of 7.8%.

Not to be outdone by the above figures, and with an increase of 94%, Russian search engine Yandex has proved to be the fastest growing search engine, with Google expanding at an equally rapid rate. Part of the average overall percentage increase includes searches in Microsoft, eBay and Ask.

In comparison with other countries, Europe is performing well closely followed by the Asia Pacific region. However, Latin America, with strong individual search behaviour, means Europe lags behind.

In the recruitment industry, a report by Pew Internet Project reveals that 52 million Americans have searched the Internet for a job. Since March 2000, this is a 60 per cent increase in the number of those seeking online employment opportunities. On average, more than 4 million people are conducting online job searches on a daily basis, which is an increase of 33 per cent, compared to two years ago. This example of statistics in the United States alone, serves as an indication of the importance of world wide job hunting online.

Optimal Internet, a leading recruitment web development company providing advanced technological recruitment software, forms an integral part of this huge expanding job search market. Interwoven with the social networking sites such as Facebook and Twitter, potential employers and candidates have easy access to a variety of online employment opportunities. Utilising the massive power of the internet has become an essential information tool for those seeking a satisfactory result.

Bruce Stander, CEO of Optimal Internet commented – ìI think its vital that as the economy improves, recruiters at all levels need to be maximising their technology benefits and measuring carefully which mediums are providing worthwhile return on investment. Its this area we focus heavily on, as although you can be in the shop window, the amount of data and interpretation of results is more important than simply volumes of traffic and job applications.î

Optimal Internet are based on the UK, Australia and the USA, to find out more, visit them at www.optimalinternet.co.uk, www.optimalinternet.com.au or www.optimalinet.com