Ken Fitzpatrick, Group CEO, Keyland Group
12th October 2006 - Cafe Royal, London
Starting operations in a new market is not easy. As foreign firms invest $1 billion a week in China the major challenge is to find the right people to drive their business. Will they move their own people to the new location or will they hire locally? And if they hire locally, how do they attract the best candidates? How to effectively recruit online? China may have a population of 1.3 billion people, but thereís a war for talent as fierce as in many parts of the Western world and recruiting the right people can be critical to a businesses success in this vast market.
Since 2005 Keyland has been focussed on the Chinese markets by aggressively expanding their online recruitment business throughout the regions of this vast country They now have an online recruitment site dedicated to Shanghai and Beijing with a view to expanding across a number of other regions in the next 6 months.
With over 100 Chinese staff across these companies and the challenge of recruiting a management team with local and international experience to develop and grow the business,
Keyland can offer a number of insights and challenges as an online advertising provider and a recruiter in the Chinese market.
Biography
Ken Fitzpatrick is Group CEO of Keyland Group Ltd which was established in 1999 and is an international online recruitment holding company for nine on-line recruitment sites across Ireland, the UK, the Caribbean and China. Keyland also owns a Recruitment management software company, Candidate Manager Ltd, which has offices in Dublin, UK and US.
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